There are a lot of reasons to criticize the sportswear and sneaker company Nike.
Their record on human rights in third-world countries, places where much of their sneakers and clothing are made, is pretty abysmal. They have mostly always been about “cool” more than anything else.
Also? Their sneakers, most of us can agree, aren’t that comfy.
But their ad campaigns have almost always been phenomenal. And they’ve hit another home run with this new one: You’ve got to give credit where credit is due to the Phil Knight-led behemoth up in Oregon: They’ve timed their new ad campaign perfectly.
To re-introduce their old “Just do It” slogan for it’s 30th anniversary, they’ve decided to feature Colin Kaepernick. You know, the guy who kneeled for the national anthem to protest police brutality against minorities and racial inequality in the criminal justice system, and now has spent two years without a job in the NFL while people like Nathan Peterman (Nathan Peterman!) are starting in the league.
It’s a terrific idea for Nike, and is particularly bold considering how in bed with the NFL the company is, and how much of a pariah Kaep is to NFL owners, who refuse to employ him even though he’s pretty good.
“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” Gino Fisanotti, Nike’s vice president of brand for North America, told ESPN.
“We wanted to energize its meaning and introduce ‘Just Do It’ to a new generation of athletes,” Fisanotti said.
Well done, Nike. Well done.
**Next up today, I would normally save this next story for Good News Friday but this week’s GNF will be a little different than most, an annual column I take great joy in writing.
So I wanted make sure I shared this today: A 99-year-old man who walks six miles every day to visit his wife in the hospital.
Pure love and devotion.
**Finally today, if this isn’t the most romantic thing you read today, well, OK maybe it won’t be. But it still made me laugh out loud.
A man in Aberdeenshire, Scotland named Chris Gospel came up with a unique way to propose to his beloved, Eilidh Fraser.
He asked her to marry him by popping the question. By writing on the side of her favorite cow.
Mr Gospel went down on one knee after his girlfriend read the message. She said yes.
Man, I totally wish I had done that with Shelley. If only she had HAD a favorite cow.